TITLE: Drew Brees “Get Up and Play” PSA
CLIENTS: Ad Council and Warner Bros.
DURATION: :30
ASSIGNMENT: Produce a complete campaign including TV, radio, web and outdoor components promoting the joint sponsorship of the First Lady’s Childhood Obesity Initiative with the NFL and Warner Bros. Other athletes involved in our campaign included: Tony Hawk, Kevin Durant, and Misty May-Treanor. This one earned us an invite to the White House where Michelle Obama personally unveiled the TV spots.
